WMC Education

Every year that I attend Winter Management Conference I learn a great deal that I am able to bring back and implement into our business. Sometimes I come back with a nice tan, but I always feel I have more tools in my box and I return home smarter and safer than when I arrived. We've had outstanding speakers over the years and I always feel I've learned enough to justify the time and expense of the conference!” - Brad Carr, Carr’s Tree Service

Join your colleagues and friends at WMC 2017 to network, gain vital skills and prepare for the year ahead with these educational sessions, discussions and lectures delivered by industry veterans.

WMC offers educational sessions tailored to business leaders and led by experts. Our roster this year is comprised of the best in the tree care industry and beyond.

Join us to fine-tune your business leadership skills and set your company up for success in the new year.

Monday, February 6

Staying Relevant

9:30 – 10:45 AM | with Ross Shafer
A former Emmy winning TV host, Ross Shafer has written eight business books on the subject of growing revenue and streamlining processes. Join Ross as he examines this topic across industries, and brings fascinating (and funny) case studies from organizations that are both flourishing and failing. Walk away with immediate tactics for growing your market share, controlling costs and adapting to the customer revolution.

With more than 30 years of experience in show business and media, Ross is an expert on the importance of creating emotional connections with customers, the effects of customer emotion on organizational growth, and the connections between emerging trends, human behavioral shifts and cultural influences.
The best-selling author of eight books, including the acclaimed, Nobody Moved Your Cheese!, Ross has also written 14 human resource training films that are used by a wide range of organizations, large and small. During his career, Shafer earned six Emmy Awards for his work hosting television shows including, ABC’s The Match Game, Day’s End and FOX’s The Late Show.

Expect More — Sell More

10:30 – 11:45 AM | with Duane Cashin
You have the product. You have the prospect in your sights. Now, stand out from the crowd and make that sale!  Discover how to grow your customer base, secure more deals and increase your revenue. Learn how to expect more from yourself, overcome today’s demanding sales challenges, and achieve more than you ever thought possible.

Duane Cashin helps organizations unleash their potential for growth. Through his work with clients, he helps elevate their performance by supporting them as they build a culture of accountability and performance. Duane has a broad range of experience from building President’s Club and Circle of Excellence award-winning sales organizations in Fortune 500 companies, to starting and profitably operating small entrepreneurial organizations. Duane works with small privately held companies as well as some of our nation’s leading brands such as LEGO, Mass Mutual, Sprint, AAA, Liberty Mutual, the American Lung Association and the American Society of Association Executives.

Retirement Plan and Investments

11:45 AM – 12:15 AM | with Edward Hickey, Jr.
Ed will discuss changes in retirement planning, plan design and various investment platform options.

Tuesday, February 7

Engagement Starts with You

8:30 – 10:00 AM | with Scott Carbonara
Whether your goal is to increase your personal engagement as a leader, maximize the engagement of your team, navigate change, or improve customer service - this humorous, uplifting, practical, research-and-story-based session will inspire you to reignite with Scott’s W.H.I.P. philosophy (What you Have In your Possession). Join Scott as he challenges the standard definitions of success and happiness, and shares five concrete tools rooted in positive psychology to help create sustainable performance.

Scott is passionate and skilled in engaging a company’s greatest asset: its people. Known as “The Leadership Therapist” for his diverse professional portfolio - from serving as an award-winning crisis counselor, to executive director of communications/change management, and eventually chief-of-staff of a multi-billion-dollar healthcare company. He addressed a skyrocketing 38 percent attrition rate and, through digging beyond the surface and implementing creative employee engagement initiatives, reduced it to an unprecedented 6.5 percent - saving millions of dollars. Scott is the author of several leadership books including A Manager’s Guide to Employee Engagement.

Coaching Within the Tornado

10:15 – 11:30 AM | with Michael Hoffman
In this dynamic and interactive presentation, motivational leadership speaker Michael Hoffman will ignite any leadership level - no matter the tenure - by imparting critical coaching skills! Every conversation is an opportunity to uncover the best in employees, and Michael helps leaders discover how to get the most from any interaction. Learn the language of leadership and coaching skills, and how to ignite a culture shift toward team involvement, improve employee engagement, and much more.

Michael is President of Igniting Performance, a Dallas-based company that specializes in sales, customer loyalty and leadership. Michael’s unique, highly interactive delivery cements his expertise in the minds of his attendees, and ignites the tactics and techniques necessary to approach their jobs “on purpose” - with an attitude of ownership and professionalism.


Wednesday, February 8 | SAFETY DAY

A Leader’s Role in Safety Culture Excellence

8:45 – 10:00 AM | with Terry Mathis
When it comes to safety, all leaders hope to get more effort from their people, effort resulting more from internal motivation and less from external prompting. Leaders who truly excel are those who transform results, performance and culture. In this session, Terry will discuss the attributes of transformational safety leaders which include an “Always a better way” mindset, maintaining focus on what is most important, and understanding what motivates and influences their people.

Terry L. Mathis, founder and CEO of ProAct Safety, is a prolific thought leader in the fields of behavioral and cultural safety, leadership, and operational performance.  He has co-authored four books, including bestsellers. EHS Today listed Terry four consecutive times as one of ‘The 50 People Who Most Influenced EHS’.

Industry Leaders Safety Panel

10:15 – 11:15 AM | moderated by Terry Mathis
As a complement to Terry’s presentation on safety leaders, a panel of industry safety experts will discuss their innovative safety programs. Expect valuable, actionable information and points of inspiration in this unique, interactive session.

Thursday, February 9

Accredited Member Breakfast Forum

7:30 – 8:30 AM | with the TCIA Accreditation Council
Join other TCIA Accredited members in an open forum led by representatives from the Accreditation Council.  Discuss the latest developments in the program, provide your input and learn how your colleagues have benefited from the accreditation process.  The forum is open to all owners and personnel from accredited companies as well as any TCIA members who would like to learn more about accreditation.  

Breakout Session #1: The Trust Edge

8:45 – 10:00 AM | with David Horsager
Trust is a bottom line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose reputation. But with trust, organizations can enjoy greater creativity, productivity, freedom and results. David’s TrustEDGE for Sales presentation will show attendees how to attract new business faster, become positively memorable, and make a significant impact.

David was the highest rated speaker at WMC 2016 and we’ve brought him back! David is a business strategist and national bestselling author of The Trust Edge. His work has been featured in Fast Company, Forbes, and The Wall Street Journal.


Breakout Session #2: Selling Your Business

8:45 – 10:00 AM | with Raymond Zemlin
If you’re considering selling your business or growing it through acquisitions, it is crucial to understand the mergers and acquisitions (M&A) process. Learn how to prepare for a M&A transaction, position yourself to achieve a favorable result, and avoid costly mistakes. You only sell your business once, so make sure you do it right!

Ray Zemlin is a senior partner at Goodwin Procter, a global law firm with 10 offices in five countries and over 900 lawyers. He has practiced for over 35 years and has represented clients in hundreds of M&A transactions representing both sellers and buyers. He represents businesses ranging in size from small family-owned enterprises to large publicly-held companies in a broad array of industries. He is nationally-recognized for his M&A expertise and represents clients around the country.

Leaving a Legacy

10:15 – 11:30 AM | with David Horsager
Everyone leaves a legacy. What will yours be? Learn how to cultivate a legacy of courage, character and impact at work and in life with this entertaining and moving keynote. David will reveal the little things that make a BIG difference when done on a daily basis over time, and how these habits can have a significant impact.