Designed with growing tree care businesses in mind, the Executive Arborist Workshop is the first of its kind in the tree care industry. This two-day event offers a unique opportunity to drill down and focus on how to manage your business’ growth effectively and profitably.


See below for a full schedule* of education, led by successful tree care company owners and professional business development speakers, as well as round-table discussions and networking opportunities with your peers.

*Schedule subject to change.

Monday, April 2
Evening Dinner (included in room rate for those staying at the Doral)
  Casual networking opportunity with attendees and TCIA staff


Tuesday, April 3
7:00 am – 8:00 am Networking breakfast
8:00 am – 9:30 am Topic and speaker to be announced
9:30 am - 10:45 am Growing your Sales and Client Base Sustainably with Peter Becker of Bartlett Tree Experts
10:45 am - 11:00 am Coffee break
11:00 am - 12:00 pm How to Land Commercial Accounts with Peter Sortwell of Arborwell
12:00 pm - 1:00 pm Networking lunch with round-table discussions
1:00 pm - 2:00 pm Social Media and Web design to Gain Sales with Hans Tielmann of Pine Valley Tree Service
2:00 pm - 3:30 pm How to Design Awesome Marketing Materials with Ron Rosenberg of Quality Talk, Inc.
Q & A till 4pm  
6:00PM Dinner and networking


Wednesday, April 4
7:30 am – 8:30 am Networking breakfast
8:30 am – 9:30 am Plant Health Care: Your Most Profitable Revenue Stream with Scott McPhee of Harrison McPhee
9:30 am - 10:45 am Tree Service Business Operations: Systems and Efficiencies with Tad Jacobs of Treemasters
10:45 pm - 11:00 am Coffee break
11:00 am - 12:00 pm Employees or Contractors? Tree Care Workers in the Gig Economy with Bryan Zlimen of Zlimen & McGuiness, PLLC
12:00 pm - 1:00 pm Networking lunch with round-table discussions
1:30 pm - 2:30 pm Avoiding Bad Hires: How to Find the Best Fit for Any Job with Michelle Kozin of The Predictive Index
2:30 pm - 4:00 pm The Big 4: Clients, Employees, Performance, and Profitability with Jeffrey Scott of Jeffrey Scott!