4 Easy Ways to Generate Leads for Your Tree Care Business
Editor’s Note: This blog post was authored by David Fitch, owner of Tree Services Sacramento.
What do you think of when you think of advertising?
The truth is some people’s idea of advertising is outdated; in today’s
world, Google is the new Yellow Pages. According to research done by
ComScore, there are over 6 billion local business searches every month
What does this mean for tree care business owners? It’s simple:
there is a tremendous opportunity for your business to generate leads
if it is found on the top of Google’s search engine results. This is
where most people look when trying to hire a service based company.
In every major metropolitan city there are thousands of searches per
month for different keywords related to the tree care industry. In my
local market there are 590 people per month on average searching Google
for the term Tree Services Sacramento alone. Potential
customers in every area are searching Google using words like: tree
services (city name), tree removal (city name), tree trimming (city
name), etc. If you’re not near the top of the page on Google’s search
engine results for the terms then your company is loosing business to
your competitors. Use Google’s Keyword Planner, found here, to estimate the number of potential customers who are seeking the services you offer. Click here to see a video tutorial on how to do so.
Here are four additional tips you can use to improve your Google Search ranking:
#1 Get on Google My Business
First things first: to be ranked on Google, they have to know you
exist. You must create or claim your Google My Business profile if you
haven’t already. Click here to see a how to video.
#2 Optimize Local Google Business Page
Now that you have an account you want to completely fill out all of
the information. You will see a completion percentage on the top of your
Google My Business dashboard throughout the way. A lot of businesses
don’t do this and it hurts their overall rankings on Google. For the
best results, add all of the pictures that you can.
This Google My Business profile is only 70% complete, and must be 100% complete to increase their Google rankings.
#3 Get Google Reviews
After every job have an employee follow up with your customers and
ask them how they would rank their experience. If they have something
positive to say, ask them to leave a review on your Google for Business
profile page. This is one of the easiest ways to increase your ranking
immediately. You can send a link to your customers where they can write a
review. To find your business Google Plus page where your customers can
write a review, simple do a Google search with the following: (your
business name) + Google Plus. Once you find your page. you will see a
place to write a review for your business. It will look like this.
#4 Add Citations
A citation is a business listing mentioned on a website like
Yelp.com, Yellowpages.com, Citysearch.com, etc. Having your business
name, address and phone number listed on hundreds of citation websites
can dramatically improve your Google Search ranking. It can be very
time consuming to add your business to these sites manually, so consider
outsourcing this work. Sites such as fiverr.com, for example, allow
you to hire contractors that will manually add your information to two
hundred different websites for under $100. Go to site fiverr.com, register and search for business citations. Find a company that will create citations for you at a reasonable rate.
Getting your tree care business to rank in Google Search is not
always an easy task. Each city has different levels of competitiveness,
and there are never any promises that your website will have number one
rankings due to the ever growing and changing of the Google’s
algorithms. However, if you do the things mentioned above, I can tell
you that the tree service market online is one of the easiest industries
to rank high for. I’m very confident that following the above steps
will have you ranked in the top three on Google in most markets and will
help you grow and expand your business into the modern world.
About the Author
David Fitch is an entrepreneur and the owner of Tree Services Sacramento.
With two other businesses under his belt, that he personally ranked
number one on Google for high volume keywords, he has built his
company’s lead generation based on Google’s market for local business