Mike Rennie and Emily Duane, TCIA; Hans Tielmann, Pine Valley Tree Service
FREE for TCIA members, limit 2 per company
When selecting a tree care company, prospective clients advance through a process called “the buyer's journey.” Buyer personas are an essential tool for guiding them through this process. Learn what buyer personas are, how to create them and how to put them to work to bring in qualified leads for your business. ISA CEU 1