TCIA | Tree Care Industry Association

TCIA on the Discovery Channel!

We hope you had a chance to check out the exciting new Profiles Series on arboriculture and its important role in environmental stewardship – featuring TCIA – on the Discovery Channel. TCIA’s own Peter Gerstenberger and Terrill Collier, past Chair of the TCIA Board, are featured in the segment that aired Friday, May 28, at 7 a.m., both EST/PST (check schedules for rerun dates and other stations).

As part of our mission to educate consumers on the need for proper tree care performed by qualified professionals, TCIA contracted with Profiles Television Productions, LLC of Florida to create a documentary about arboriculture and environmental stewardship as part of the greater "green movement."

For more than 70 years, TCIA has been dedicated to advancing the Tree Care Industry while promoting sustainability for the environment and our member companies. As consumers search for better ways to increase the health and longevity of their landscapes, this feature will provide them with awareness of environmentally friendly arboriculture practices while promoting TCIA membership as a key criteria for qualifying to provide these services.

The Profiles Series is broadcast to more than 80 million households nationwide – sharing stories about people and organizations that are creating a positive effect on the world in which we live. These short features, hosted by Academy Award winner, Lou Gosset Jr., include segments by Microsoft, Make-A-Wish, Johnson & Johnson Vision Care and others, and are distributed on national broadcast and cable television, internationally on Voice of America News, and across the Internet.

TCIA members can link to it directly from their Web sites to share with their customers.

The professional arborist is an unsung hero for the environment. Healthy trees and sustainable landscapes enrich our lives individually, with benefits that spread upward and outward to our communities, our society and our planet. Professional arborists are the stewards of this important resource. Key messages in our video are:

Healthy landscapes, particularly ones with mature trees, contribute significantly to sustainability.

We must make informed and responsible decisions in our care and control.

Some emerging arborist services are on the cutting edge of the sustainability movement. But even the everyday work of the typical arborist professional demonstrates environmental stewardship.

Terrill Collier, immediate past chair of TCIA’s Board of Directors and Peter Gerstenberger, TCIA senior advisor for safety, compliance and standards are featured on the Profile Series on Arboriculture showing on the Discovery Channel.