Following ten years of ownership which brought record growth to the company, Generation Equity
Investors and company founder Tobe Sherrill have sold a controlling interest in Sherrill Inc. to Platte
River Equity, a Denver, Colorado-based private equity firm. This move positions the company to
welcome a new phase of investment and growth, with the goal of strengthening Sherrill’s leadership
position and enhancing the company’s role in supporting many aspects of its customers’ growing tree
Matt Newill, Vice President of Platte River, states “Sherrill’s brand name has been synonymous with
great customer service and bringing innovative and quality third-party products to market, and we look
forward to continuing this long tradition in partnership with the existing management team.”
“As we launch into 2019, investments in web infrastructure, planning systems, personnel, and product
innovation are already underway. These initiatives will benefit the company and its customers for the
coming year and beyond,” said Tripp Wyckoff, Sherrill’s CEO and President.
Peter Calamari, Managing Director of Platte River, states, “We are excited about our partnership with
Tripp and the entire Sherrill team. We look forward to working with the company to expand their
distribution capabilities as well as continuing to invest in the business to serve its trade partners and
diverse customer base better in the years to come."
Media Contact in Greensboro: Tom Vasiliauskas
496 Gallimore Dairy Rd., Ste D
Greensboro, NC 27409
phone: 336-378-0444 ext. 357
About Sherrill, Inc.: Sherrill, Inc. was founded in 1983 and headquartered in Greensboro, NC, is the
world’s leading direct-selling distributor and online retailer of arborist tools and equipment. Sherrill’s
vision is to become the world’s leading supplier to professionals [and athletes?] who “Work Elevated”.
These consumers depend on Sherrill’s ropes and technical equipment and clothing to work and pursue
their passions safely, efficiently and comfortably high above the ground.
About Platte River Equity: Platte River Equity is a Denver based private equity firm focused on investing in
lower middle market operating companies with enterprise values generally between $40 million and
$250 million. Platte River specializes in sectors where the team has deep operating and investing
experience and has raised funds with committed capital of more than $1.3 billion.