Designed with growing tree care businesses in mind, the Executive Arborist Workshop is the first of its kind in the tree care industry. This two-day event offers a unique opportunity to drill down and focus on how to manage your business’ growth effectively and profitably.


See below for a full schedule* of education, led by successful tree care company owners and professional business development speakers, as well as round-table discussions and networking opportunities with your peers.

*Schedule subject to change.

Sessions take place in the Amphitheatre. Meals take place in the Hudson Room. Hospitality Desk is in the Amphitheatre Foyer. Hours: Monday 4-7pm, Tuesday 7am-4pm, Wednesday 7am-4pm.

Monday, April 2
6:30 - 8:00 pm Dinner with Roundtable Discussions
  Casual networking opportunity with attendees and TCIA staff
Tuesday, April 3
7:00 am – 8:00 am Breakfast with Roundtable Discussions
8:00 am – 9:30 am Understanding Your Sales Process: It's About YOU or All about THE CLIENT and Developing Your Team to Execute with Jason Cupp
9:30 am - 10:45 am Growing your Sales and Client Base Sustainably with Peter Becker of Bartlett Tree Experts | 1.25 CEUs
11:00 am - 12:00 pm Success in Commercial Tree Contracting with Peter Sortwell of Arborwell
12:00 pm - 1:00 pm Lunch with with Roundtable Discussions
1:00 pm - 2:00 pm Social Media for the Modern Arborist with Hans Tielmann,LTE, CTSP, CIC of Pine Valley Tree Service
2:00 pm - 3:45 pm Outrageous Marketing: How to Dominate Your Market Niche with Ron Rosenberg of Quality Talk, Inc.
6:00PM - 7:30 pm Dinner with Roundtable Discussions


Wednesday, April 4
7:30 am – 8:30 am Breakfast with Roundtable Discussions
8:30 am – 9:30 am Plant Health Care: Your Most Profitable Revenue Stream with Scott McPhee of Harrison McPhee | 1 ISA CEU
9:30 am - 10:45 am Business Operations: Systems and Efficiencies with Tad Jacobs of Treemasters | 1.25 ISA CEU
11:00 am - 12:00 pm Employees or Contractors: Tree Care Workers in the Gig Economy with Bryan Zlimen of Zlimen & McGuiness, PLLC
12:00 pm - 1:30 pm Lunch with Roundtable Discussions
1:30 pm - 2:30 pm Avoiding Bad Hires with Michelle Kozin of The Predictive Index | 1 CTSP CEU
2:30 pm - 4:00 pm The Big 4: People, Process, Performance and Profits. How to integrate the first three to achieve the  fourth and enjoy a happier life! with Jeffrey Scott of Jeffrey Scott! | 1.5 CTSP CEUs